Old Boys, New Turf
March 2013 – At last, it’s time to put your creativity and tastebuds to the test at Far East Plaza, Level 1. F&B veteran Bernie Tay and 987FM’s the Muttons deejays, Justin Ang and Vernon A., have finally rolled out the burger bar in early February: a brand-new 300 square ft. concept store that might be small in size (for now), but with a bigger attitude than ever before.
‘Make me a Burger’? Do it Yourself.
Don’t walk in expecting their signature Fat Basterds and Mahalos. If you’re asking what’s on the menu, Fatboy’s has only one answer to that: you decide. “You choose everything from your buns, to your meats, to your sauces and toppings,” says Vernon. “The ‘menu’ is really just what you want in a burger.”
Bernie is quick to agree. “We’re trying to change how people look at burgers; they can come in here 30 days a month and have a different burger, every time. The combinations of burgers that we offer easily hit the thousands – we’re evolving the burger industry, and this is the way it should be: however you like it.”
the burger bar doesn’t take orders from no one. (Not personally, at least.)
Those with itchy fingers can tap away at an exclusive order system on any one of the iPads lined up before the cashier. With a whopping 25 toppings, 11 sauces and four types of buns and patties each to choose from, it only takes couple of minutes to whip up a fantastic Fatboy’s feast to call your own – and it’s all at your fingertips.
The kitchen will do the dirty work from then on: your custom-built burger gets put together lickety-split for lower prices than you’d get at your regular Fatboy’s The Burger Bar diners, but the same great flavours and the freshest ingredients in any combination of your choice.
Three Fatboys, Triple the Fun
The Muttons have been hooked on Fatboy’s burgers, ever since they were introduced to the first outlet at Upper Thomson in 2009. Despite Bernie having over 20 years of experience in the F&B industry under his belt, his new partners admit that the burger bar is their first-ever venture into the food business.
The notion of quick-serve, artisanal burgers had been sitting with Bernie for a while, and now it’s finally come to fruition.
“F&B fits perfectly into our lives because Vernon and I both love food, but the only thing that stopped us is that we didn’t have any relevant expertise,” says Justin. “Bernie was the first person we thought of because we know how good he is at this. That’s when we approached him and said ‘Hey, do you wanna do anything?’ and he said ‘I’ve got this idea ready at the back of my head, let’s try it.’ That was almost a year back.”
The Next Big (Fatboy’s) Thing
Bernie and the Muttons are only just warming up. Next, they’re aiming to introduce the quick-serve, build-your-own-burger (only) store to the rest of the Asia Pacific region. “We’re currently talking to people in Kuala Lumpur – where one Fatboy’s outlet is already located – and the Philippines, about franchising the concept of the burger bar,” says Bernie.